Comments on: Predictably Irrational http://www.adventuresinoss.com/?p=439 The Mouth of OpenNMS Thu, 02 Sep 2010 19:49:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: tarus http://www.adventuresinoss.com/?p=439&cpage=1#comment-1458 tarus Fri, 05 Dec 2008 14:58:29 +0000 http://blogs.opennms.org/?p=439#comment-1458 Actually, it doesn't need to be apples-to-apples. When presented with the three choices, 84% chose the combined option, 0% chose the print only option, and 16% chose the web option. When the print-only option was removed, 32% chose the combined option and 68% chose the web option - a huge change. It wasn't a justification of which option was better for an individual, but a demonstration of the power a decoy has to make people choose differently. Actually, it doesn’t need to be apples-to-apples. When presented with the three choices, 84% chose the combined option, 0% chose the print only option, and 16% chose the web option. When the print-only option was removed, 32% chose the combined option and 68% chose the web option – a huge change.

It wasn’t a justification of which option was better for an individual, but a demonstration of the power a decoy has to make people choose differently.

]]> By: lovelace http://www.adventuresinoss.com/?p=439&cpage=1#comment-1457 lovelace Fri, 05 Dec 2008 14:48:54 +0000 http://blogs.opennms.org/?p=439#comment-1457 My main problem with the magazine example is that the comparison is not apples-to-apples. When I look at a magazine that has both online & print versions, I will always choose the print version because it's much easier for me to read a print version (you don't have to have a computer with you, you can take it anywhere, the contrast on the eyes is much better). For that reason alone I would choose print over an electronic version (and, in fact, do for at least a couple of subscriptions I have). And, then, obviously, if the print and print+electronic versions are the same price, I will choose the latter since every now and then being able to access an electronic version is useful. But, price alone would not be the primary motivator there. My main problem with the magazine example is that the comparison is not apples-to-apples. When I look at a magazine that has both online & print versions, I will always choose the print version because it’s much easier for me to read a print version (you don’t have to have a computer with you, you can take it anywhere, the contrast on the eyes is much better). For that reason alone I would choose print over an electronic version (and, in fact, do for at least a couple of subscriptions I have). And, then, obviously, if the print and print+electronic versions are the same price, I will choose the latter since every now and then being able to access an electronic version is useful. But, price alone would not be the primary motivator there.

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